I’ve been in business over 17 years. When I started out, I had no idea what I was doing or what to do. I came from health care, hospitals in particular, and always worked in markets where mine was the only hospital in the area. This means we didn’t worry about marketing all that much, […]
A few years ago I was talking to another health care consultant about the difficulties we sometimes have marketing in health care. He had a ready made answer for me, something that came out of left field. What he said was “They’re scared to talk to you because they think you want their job.” I […]
I don’t often find gems in older posts or articles but I came across an article that was written by someone I know and posted on Forbes. Her name is Adrienne Graham, and to prove that I know her, here’s the interview I did with her last year: https://youtu.be/y2dA_DFVukk Anyway, the article was titled […]
I’ve been on a consulting assignment for 18 months in Memphis, and it ends on Friday of this week. It’s been an interesting project, and the city has been interesting as well, but I’m really glad to be going home. In a weird way, my leaving is like that of countless numbers of people who […]
Around the end of December I had someone reach out to me to provide some services for their hospital. It sounded really good and I was pretty enthusiastic for the opportunity, as it would have been a great financial start to the year. After I sent the proposal I heard nothing, and finally after 3 […]
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