You just never know how the day is going to turn out. Early this morning I got a call from a friend of mine asking if I’d participate in an interview with her. It seems someone from a magazine, Oswego County Business Magazine, wanted to interview her because her business was found online for webinars, and my friend, Renee Scherer of Presentations Plus mentioned me because we’d done a webinar together as her partner. Hey, I’ll accept any time I can get an interview.

The interview went well, as it was just around 30 minutes, and Renee did fine. We were asked to submit pictures, so for once I’ll have an image to go along with a story; that doesn’t depress me all that much.

I’ve been working on getting more publicity lately. Being interviewed is the best way to get there, and using some of the social media tools is a good way to help out. Many business people are missing out on using things like Twitter and LinkedIn for their businesses. Facebook offers at least a little something along the line of advertising your business, but truthfully most of the people who end up there are more interested in playing games and doing fun surveys to see what they reveal about their personalities.

Publicity is important for business, especially in today’s world where traditional marketing methods just don’t get the same types of results they used to get. Even back then, direct mail didn’t do great, but it did much better than it does now.

Stay tuned for great things to come. Renee and I are planning webinars for online friends, and live presentations for local folks. Of course, if anyone wants to pay for me to visit their city, or for us to visit their areas, we’d both feel honored.

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