Pepsi: The Face Of Marketing Integration?
Posted on March 24th, 2007 in Diversity
Posted by Mitch Mitchell on Mar 24, 2007
Well, I picked up this interesting tidbit on Tom McMahon's blog, which seems to indicate that Pepsi hasn't been getting its props on opening the world of marketing to minorities. The story is called "The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business". Check it out.
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