(originally published January 8th, 2006)<\/p>\n
I ran into a business networking associate at a store on Friday night. We had a short conversation, during which he made a statement along the lines of my not really being able to ever claim true success if I couldn\u00e2\u20ac\u2122t define my marketplace.<\/p>\n
Of course, I have defined my marketplace; it\u00e2\u20ac\u2122s every and anybody who decides they want to partake of any of the events, services, or products I have, no matter which type they are. There\u00e2\u20ac\u2122s this perception by many that one can never have true success unless they define their market quite specifically. I tend to disagree with that perception, for more reasons that one.<\/p>\n
I fully understand one part of what they\u00e2\u20ac\u2122re saying; it\u00e2\u20ac\u2122s hard to market to everyone. Companies with large budgets can do it via TV or radio or magazines. But for smaller businesses, like mine, we can\u00e2\u20ac\u2122t afford those types of venues. I also can\u00e2\u20ac\u2122t afford to send letters or mailers or flyers to everyone; I have to be more specific in those ways.<\/p>\n
However, I don\u00e2\u20ac\u2122t agree with the part about exclusion. If I market only to businesses, what happens to the individuals who might want to take part? If I market only to individuals, what about companies? If I only market healthcare, what happens to diversity and leadership?<\/p>\n
Finally, what gives anyone else the right to define my success? What criteria am I supposed to use for everyone else\u00e2\u20ac\u2122s purpose? Are we all supposed to define our happiness by what someone else has to say? Do most of you, or any of you, wish to allow someone else to define these types of things for you?<\/p>\n
Let me say this; 2005 was a very good year for me. In my mind, it was a very successful year, more than I could have ever asked for or expected. And I did it my way, which makes it all even more meaningful. It doesn\u00e2\u20ac\u2122t mean we don\u00e2\u20ac\u2122t learn something from others, because I\u00e2\u20ac\u2122m always trying to learn as much as I try to educate. But in the long run, I\u00e2\u20ac\u2122ll make or break by my own standards. And I like to think those standards are fairly high, and hopefully noble.<\/p>\n
How are you defining success today? <\/p>\n","protected":false},"excerpt":{"rendered":"
(originally published January 8th, 2006) I ran into a business networking associate at a store on Friday night. We had a short conversation, during which he made a statement along the lines of my not really being able to ever claim true success if I couldn\u00e2\u20ac\u2122t define my marketplace. Of course, I have defined my […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-102","post","type-post","status-publish","format-standard","hentry","category-motivation"],"_links":{"self":[{"href":"https:\/\/www.ttmitchellconsulting.com\/Mitchblog\/wp-json\/wp\/v2\/posts\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ttmitchellconsulting.com\/Mitchblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ttmitchellconsulting.com\/Mitchblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ttmitchellconsulting.com\/Mitchblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ttmitchellconsulting.com\/Mitchblog\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":0,"href":"https:\/\/www.ttmitchellconsulting.com\/Mitchblog\/wp-json\/wp\/v2\/posts\/102\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ttmitchellconsulting.com\/Mitchblog\/wp-json\/wp\/v2\/media?parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ttmitchellconsulting.com\/Mitchblog\/wp-json\/wp\/v2\/categories?post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ttmitchellconsulting.com\/Mitchblog\/wp-json\/wp\/v2\/tags?post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}