It took me about four years to decide it was time to create another product. This time, it wasn’t going to be about leadership or management, but about websites.

This was my first e-book, Using Your Website As A Marketing Tool. The story behind this one starts in November 2006.

I’ve mentioned here and there that I am a member of an organization called the Professional Consultants Association of Central New York; I’m also on the board. What happened is that the Monday before our November meeting that year the president sent out a notice saying that our speaker had canceled at the last minute. He asked all the board members what we should do about the meeting on Friday. I don’t know what I was thinking about, but I volunteered to do a presentation on search engine optimization (SEO).

The funny thing is that I was already giving a presentation that Wednesday on hospital charge changes as it relates to coding that was going into effect on January 1st. So I already had one presentation that I’d been rehearsing for, and here I was volunteering for another one; I must have been out of my mind. Still, I was up for the challenge.

After the presentation I gave that Wednesday, I came home and I sat at my desk trying to figure out exactly what I was going to talk about on Friday. Late that evening, I came up with an idea that I felt was going to put work, went to bed around 4 AM, woke at 9 AM, and spent the next seven hours putting it together. I thought it was pretty good, and then did a little bit of rehearsing to get the time down, figuring that just because I was doing a last-minute presentation didn’t mean that I had the luxury of walking in and not being prepared. I do consider myself a professional after all.

The next morning I gave the presentation, and let’s just say that it went over very well. It was like I was bringing a whole new concept to these guys, and seeing as how at the time I was probably the youngest person in the room, I can understand that; isn’t that a shame?

Anyway, after that some of the members asked me if I would do some things with their websites. I thought that was pretty cool, and I realized there was another way I could generate some income. As you know I’m a big proponent of the laws of attraction, which says that you never know where an opportunity for success will come from, and I figured this might be one of those ways.

At that time I also decided it was time to create a new business website, so I came up with the name SEO Xcellence; actually, all those letters were initially linked together, but for some reason people couldn’t see the one word without seeing the word “sex”, even though I couldn’t see it. So it took me about a year but I finally made the change to what you see above.

A year later I created this blog, and a few months in, with very little traffic and a whole lot of chutzpah, I decided to see if I could do a legitimate product launch. Truthfully, I had no real idea what I was doing, and the truth of the matter is that I didn’t have enough people following me on this blog or Twitter for that matter for it to have had a chance at success. Yet, I still gave it a shot.

I wrote the book, I sent it out to a few people I not only trusted, but figured might learn a couple of things about the topic. I got positive reviews from everyone, and luckily one guy really scrutinized it and saw some typos in it, and once I get those corrected I was ready to go. So I announced that the ebook was coming, and five days later I had the product launch.

There’s the story of Using Your Website As A Marketing Tool. It’s about 56 pages worth of information, and if you’re new to the whole thing I think if you liked how I write explanations on this blog of things you will like that ebook.

And that’s that; one more product to go.
 

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