Why Do Restaurants Get Customer Service Right?
Posted by Mitch Mitchell on Dec 13, 2011
There's a restaurant I go to often that I've deemed is my place of choice. It's called Pier 57, and it's just about 5 minutes from my house. I do have other restaurants that I enjoy a lot, but this is pretty much my lunch restaurant.
They have a lot of people working there as waitstaff. I find that interesting because most restaurants I go to have only a few people, and you get used to seeing those same people over and over. In this case I've had to try to remember the names of at least 13 people to date, and I'm failing miserably at it, as I know without having to think about it the names of half of them. But I keep trying.
Those folks that have seen me more than a couple of times already know what I want when I get there. I won't be sitting a minute before they've brought me what they know I'm going to order to drink, and the way I like it. They also know what I'm going to order for lunch; okay, I almost always order the exact same thing so that's easy. I get my meal fairly quickly, and the check on me often.
This isn't the only restaurant where I have similar experiences though. I must go to enough places often enough so that they start memorizing what I like. However, I've noticed that even restaurants that I don't go to all that often are pretty good at customer service. Sure, every once in awhile you get one that's not doing things all that well, but it's a rare occurrence for me.
Have you ever wondered what it is about restaurants that seem to drive great customer service? I have, and here are 4 things I tend to believe.
1. There definitely is a relationship between how they treat us and how much we'll tip. Since waitstaff gets paid less per hour than anyone else in this country, they know that they can make more money by being overly nice than by being snippy. I'm one of those people that tends to tip really well because of it.
2. When most of us go out to eat we're looking to have a good time. Because we're not tense we don't shift bad vibrations onto the people who will be bringing us our food for the evening. Most people are perceptive enough to know when someone's ready to have a good time or isn't mentally feeling all that well and they can tend to take on someone else's emotions.
3. They understand that how they treat us reflects on the employer, their continued employment and whether customers come back or not. I've known people who will go back to a restaurant where the food wasn't great because they were treated well. I'm not one of those people, but I am the type that will forgive a bad night by the people cooking my food because the people out on the floor have been gracious.
4. They're allowed to make decisions for the customer's benefit. If we don't like something they can take it back and remove it from the bill, or bring us something we might not have asked for as compensation for our troubles. Sure, it might take money away from the restaurant at the moment, but it will pay great dividends later on.
How many of these principles can be transferred to other businesses to help with their client relations? I tend to believe all of them can, and any company that cares enough about their business to educate their employees on principles like these will show positive results in more ways than they can imagine. Are you taking the opportunity to help your employees become better at customer service processes?

Julie’s for breakfast, Pier 57 for lunch . . . where’s dinner?
this post raises a good point though, successful restaurants have to provide more than just good food to keep customers–service is key to repeat business.
Thanks Phil. I’m a free agent for dinner, although if Hunan Empire was still around I’d have definitely mentioned them. Repeat business has to be crucial for restaurants I figure, so all efforts must include great customer service to encourage it.
Good observations, Mitch. Being solicitous, offering a wonderful experience and making problems at the table go away will make me a repeat customer!
You know where the absolute best places to eat are? Casinos and Cruise Ships! Hmmmmm… 🙂
Cheers,
Mitch
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Mitch, I’ve never been on a cruise ship, but I have been to casinos. Actually, I’ve never been crazy about almost any food at a casino as it’s often quite generic and, well, bland strangely enough. Because they have so many customers of all types they don’t seem to take many chances with flavors, including dessert, which is a shame. Yes, they’re very nice, but I’ve had few meals that have encouraged an encore because of the food.
That is sooo interesting, Mitch. I will absolutely revisit a place that made me feel like I had a great time.
I did one cruise and the food makes me want to do another. I did a bunch of casino-hopping in my day: maybe the food was better back then. If you or anyone else reading have ever gone to the Showboat in Atlantic City, did you like their buffet?
Even after I stopped going, family members raved about the Showboat.
Cheers,
Mitch
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Mitch, I’ve never been to the Showboat in Atlantic City, and I guess I’ll have to give it a shot the next time I’m there, which could be awhile since the last time I was there was in 1998.
just read this article about the “soft skills” that employees need to be successful–same kind of idea. http://www.hometownannapolis.com/news/BUS/2011/12/04-11/Soft-Skills-at-Work-A-checklist-to-help-you-evaluate-your-soft-skills.html
That’s a great share Phil, and I totally agree with what the author of the article wrote.
In any business the customer is King. Loyalty is always based on the type of service we get.Just one negative incident could make you lose a client or a customer good. It is extremely difficult to win back a customer loyalty once you have lost it. So don’t do anything that would jeopardized the relationship.
I agree with most of this Brandon. While I believe great customer service is always paramount, I always stop short of saying the customer is always right. There are some people that just like to complain about everything and there’s a limit to how much I’ll let someone get away with, paying or not. I like to think I’m a pretty good judge of character and I’m just glad we don’t always run into a lot of Dora Downers. 🙂
I’ve always been a big believer in providing the best customer service you can. In most cases there are plenty of other options where a customer can take their business and the most competitive will win the hearts of customer. The key elements are quality, value, and service and they must strive for the best in each category. A happy and comfortable customer is more susceptible to believing the elements of quality and value is superior if there is not too much difference.
When I was in management I always stressed to employees to prioritize the customer in dealing with them and made it a point to make sure any grievances were addressed before they started spreading to others. A good reputation will precede you, but one bad dealing with a customer can haunt you for a long time and be hard to shake off if not cleaned up right away.
Lee
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Great stuff Lee. I was always big on customer service as well, but found that I really had to keep a good watch on people because often they’d say something that I felt was improper, even if it was only faulty information. In health care, that’ll get you in major trouble sometimes. I also told everyone that when things got rough to send it to a supervisor before being asked to do so, even if they had to send calls to me. I always wanted to be proactive; in smaller communities its imperative, although in larger communities you’d hope they would feel the same.
Good customer services is always a must, no matter what kind of business, but of course this is “bread and butter” for restaurants. This is a way to get a lot returning customers and every business owner should know that, spending money for customer service training is little investment compared to benefits of getting many happy customers.
Good point Carl, but I find that many companies don’t pay for customer service training. Still, most restaurants seem to end up with people that know how to treat customers.
Not much is required for anybody to offer good service. Let’s face it – just need to be nice, polite and of course to do the job well.
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I’m with you there Carl. How much work does it take to be nice to others?
I can tell you exactly how much does it takes. the first 7 years, if those are missing, for sure there are other workers that can behave nicer.
Well, I hope it doesn’t take 7 years to learn how to be nice! lol
In my company we have a pretty steady process to manager customers. Apart from managers, in some situation “operative” employees have to deal with customers, it’s something that happens pretty often but it’s become very clear who will do it and how.
While I do like to encourage my team to hone even their customer relations skills, I am aware that some of them are just not cut for it, so I prefer not to insist and let more naturally-inclined people deal with these matters.
So in the end: self-development is good until it falls into the “miracle” category.
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You know Gabriele, it’s interesting seeing you write this because many years ago I had one person who was so phenomenal at customer service that I balked often at moving her from that spot. However, she eventually got bored with the position and transferred out, and I got lucky to be able to move someone else to that spot that had similar skills. But the evaluation for the type of person I wanted in that spot was even more critical than it was for people to handle the internal work.
Exactly, so many things can go wrong with customer care it’s almost depressing to think about it.
I guess the fact they’re after a tip helps the way they act to customers.